Aspek Gramatikal Keambiguitasan Iklan Komersial Media Cetak Balipost
DOI:
https://doi.org/10.23887/jjpbs.v11i3.38404Abstract
Penelitian deskriptif kualitatif ini bertujuan untuk mendeskripsikan aspek gramatikal keambiguitasan iklan komersial media cetak Balipost. Subjek penelitian ini adalah iklan komersial media cetak Balipost. Sedangkan objeknya adalah aspek gramatikal keambiguitasan iklan komersial media cetak Balipost. Data dikumpulkan menggunakan metode dokumentasi. Teknik analisis data meliputi identifikasi data, reduksi data, penyajian data, dan penarikan simpulan. Hasil penelitian menunjukan bahwa iklan komersial media cetak Balipost memiliki keambiguitasan ditinjau melalui aspek gramatikal. Hal ini dibuktikan dengan ditemukannya kalimat maupun frasa yang mengandung keambiguan atau kegandaan makna dalam iklan komersial di media cetak Balipost.Kata Kunci: Gramatikal; Iklan; Keambiguitasan.
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2021-09-30
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