CAMPUR KODE DALAM TRANSAKSI JUAL BELI PADA MEDIA ONLINE SHOP DI SINGARAJA DAN DENPASAR

Authors

  • Annisa .
  • Prof. Dr. I Nengah Suandi,M.Hum .
  • Dra. Made Sri Indriani, M.Hum. .

DOI:

https://doi.org/10.23887/jjpbs.v4i2.8536

Abstract

Penelitian ini bertujuan untuk (1) mendeskripsikan jenis campur kode yang terdapat dalam transaksi jual beli pada media online shop di Singaraja dan Denpasar, (2) mendeskripsikan bentuk campur kode yang terdapat dalam transaksi jual beli pada media online shop di Singaraja dan Denpasar. Penelitian ini menggunakan jenis penelitian deskriptif kualitatif. Metode yang digunakan dalam penelitian ini adalah metode dokumentasi. Subjek yang digunakan dalam penelitian ini adalah tuturan penjual dan pembeli yang terjadi selama proses jual beli berlangsung pada media online shop BBM dan facebook. Objek dari penelitian ini adalah jenis campur kode dan bentuk campur kode selama proses transaksi jual beli. Berdasarkan analisis data diperoleh deskripsi penggunaan campur kode jenis ke dalam (inner code mixing), campur kode ke luar (outer code mixing), dan campur kode campuran (hybrid code mixing), deskripsi penggunaan bentuk campur kode kata, frasa dan klausa.
Kata Kunci : campur kode, jual beli online shop

The purpose of this research (1) to describe the type of code mixing method in purchase and sale transaction to the online shop media in Singaraja and Denpasar, (2) to the forms of code mixing method in purchase and sale transaction to the online shop media in Singaraja and Denpasar. This research used descriptive qualitative design. The method used observation. The subjects used seller and buyer speech that occurs during the process in purchase and sale to the online shop BBM and facebook. The objects use the type of code mixing and code mixing form that occurs during the process in purchase and sale. Based on data analysis, obtain descriptions of the use of code mixing form of words, phrases and clauses, and descriptions of the type of inner code mixing, outer code mixing, and hybrid code mixing.
keyword : code mixing, purchase and sale transaction online shop

Published

2016-10-27

Issue

Vol. 4 No. 2 (2016)

Section

Articles

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