Pengaruh Harga dan Kualitas Produk terhadap Keputusan Pembelian Smartphone Merek Xiaomi di Toko Badilan Singaraja
Keywords:
price, product quality, purchasing decisionsAbstract
This study aims to examine the effect of (1) price and product quality on purchasing decisions, (2) price on purchasing decisions, (3) quality product on purchasing decisions. The subject of this study is consumers who buy Xiaomi brand smartphones at Badilan Singaraja Store. While the object of this research is price, product quality, and purchasing decisions. The research design used is causal quantitative research. The data collection technique in this research is using a questionnaire, then the data is analyzed using multiple linear regression analysis. The result of the study indicate that (1) the price and product quality have a positive and significant effect on purchasing decisions for the Xiaomi brand smartphones at the Badilan Singaraja Store, (2) price has a positive and significant effect on purchasing decisions for Xiaomi brand smartphones at the Badilan Singaraja Store, (3) product quality has a positive and significant effect on purchasing decisions for Xiaomi brand smartphones at the Badilan Singaraja Store.
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