The Literature Review on UTAUT 2: Understanding Behavioral Intention and Use Behavior of Technology in the Digital Era

Pande Nyoman Yuliani; Ni Wayan Sri Suprapti; I GN Jaya Agung Widagda K.; Putu Saroyini Piartrini

doi:10.23887/ijssb.v8i2.77311

Authors

Pande Nyoman Yuliani Doctoral Program of Management, Faculty of Economics and Business, Universitas Udayana
Ni Wayan Sri Suprapti Department of Management, Faculty of Economics and Business, Universitas Udayana
I GN Jaya Agung Widagda K. Department of Management, Faculty of Economics and Business, Universitas Udayana
Putu Saroyini Piartrini Department of Management, Faculty of Economics and Business, Universitas Udayana

DOI:

https://doi.org/10.23887/ijssb.v8i2.77311

Keywords:

Behavioral Intention, Use Behavior, UTAUT 2, Technology, The Digital Era

Abstract

In the rapidly developing digital era, technology has become an indispensable aspect of human life, and has penetrated various fields including work, education and lifestyle. Understanding behavioral intentions and technology use behavior has become an important endeavor for individuals and organizations. In response, researchers have developed a variety of models to analyze this behavior, with the Unified Theory of Acceptance and Use of Technology 2 (UTAUT 2) as a comprehensive theoretical framework. This review investigates UTAUT 2 based on research published between 2012 and 2024, exploring its significance in deciphering the complexities of technology adoption in the digital era. By examining factors such as performance expectancies, effort expectancies, social influences, facilitating conditions, hedonic motivation, price values, and habits, this review explains their influence on individual decision making. In addition, it evaluates empirical research, addresses emerging criticism, and explores recent advances, aiming to contribute to the advancement of knowledge in technology acceptance. Despite its advantages, UTAUT 2 faces challenges such as contextual adaptation and predicting dynamic behavior. Nevertheless, the future of this technology remains promising as research efforts continue to refine and expand its application in navigating the ever-evolving digital landscape.

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