PENELUSURAN POTENSI DAYA TARIK WISATA DI KAWASAN BOROBUDUR DENGAN PENERAPAN KONSEP PARIWISATA NICHE DAN ALTERNATIF
DOI:
https://doi.org/10.23887/jmpp.v7i2.84382Kata Kunci:
Pariwisata Alternatif, Pariwisata Niche, Kawasan Borobudur, Desa, Atraksi WisataAbstrak
Pariwisata massal yang berkembang di Kawasan Candi Borobudur merupakan permasalahan yang telah lama menjadi fokus penelitian, disebabkan oleh dampak negatif yang dirasakan lebih banyak dibandingkan manfaatnya. Selain itu, fenomena yang terjadi di Kawasan Borobudur menunjukkan persoalan kemiskinan masyarakat pedesaan di Kawasan Borobdur yang disebabkan sentralisasi pengembangan dan promosi pariwisata di kawasan tersebut. Artikel ini bertujuan untuk menggali potensi pariwisata di sekitar Candi Borobudur sebagai upaya pendistribusian manfaat dari pariwisata dalam bentuk pariwisata alternatif dan niche. Dengan menggunakan metode deskriptif kualitatif melalui observasi dan telaah literatur terdahulu terkait pengembangan pariwisata khususnya di Borobudur. Teori pariwisata niche dari Novelli (2005) menjadi dasar dalam penelusuran pariwisata alternatif dan niche di Kawasan Borobudur dan sekitarnya. Hasil penelusuran yang dilakukan pada dua puluh desa di Kecamatan Borobudur menunjukkan terdapat sepuluh konsep pariwisata yang berpotensi untuk dapat diterapkan dan dikembangkan di beberapa desa dan daya tarik wisata lainnya di kawasan Borobudur. Tidak semua konsep pariwisata yang dikemukakan dalam buku Noveli yang berjudul “Niche Tourism: Contemporary issues, trends and cases” dapat diterapkan di kawasan ini.
Referensi
Ariantha, I. W. S., Sunartha, I. N., & Antara, K. (2023). Strategy for the Development of Trail Running as a Sports Tourism Activity in the Area of Batur Mountain, Bangli, Bali. International Journal Of Humanities Education and Social Sciences (IJHESS), 3(1), 210–218. https://doi.org/10.55227/ijhess.v3i1.565
Beech, J., & Chadwick, S. (2006). The Business of Tourism Management. In J. Beech & S. Chadwick (Ed.), Financial Times Management (1 ed.). Pearson Education Limited. https://doi.org/10.1016/S0160-7383(03)00054-9
Belloumi, M. (2010). The relationship between tourism receipts, real effective exchange rate and economic growth in Tunisia. International Journal of Tourism Research, 12(5), 550–560. https://doi.org/10.1002/jtr.774
Benson, A. (2005). Research tourism – Professional travel for useful discoveries. In M. Novelli (Ed.), Niche Tourism: Contemporary issues, trends and cases. Elsevier Butterworth-Heinemann.
Birtwistle, M. (2005). Genealogy tourism: The Scottish market opportunities. In M. Novelli (Ed.), Niche Tourism: Contemporary issues, trends and cases. Elsevier Butterworth-Heinemann.
Bourdieu, P., & Whiteside, S. (1990). Photography: A Middle-Brow Art. Stanford University Press. https://doi.org/https://doi.org/10.5860/choice.28-2554.
Butler, R. W. (1989). Alternative Tourism: Pious Hope or Trojan Horse? World Leisure & Recreation, 31(4), 9–17. https://doi.org/10.1080/10261133.1989.10559086
Camilleri, M. A. (2020). Strategic corporate social responsibility in tourism and hospitality. Sustainable Development. https://doi.org/10.1002/sd.2059
Cárdenas-García, P. J., & Pulido-Fernández, J. I. (2019). Tourism as an economic development tool. Key factors. Current Issues in Tourism, 22(17), 2082–2108. https://doi.org/10.1080/13683500.2017.1420042
Chalfen, R. M. (1979). Photograph’s role in tourism: Some unexplored relationships. Annals of Tourism Research, 6(4), 435–447. https://doi.org/10.1016/0160-7383(79)90006-9
Christiani, L. C., Ikasari, P. N., & Nisa, F. K. (2022). Creative tourism development through storynomics tourism model in Borobudur. Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies), 6(3), 871–884. https://doi.org/10.25139/jsk.v6i3.4682
Christou, P., Farmaki, A., Saveriades, A., & Georgiou, M. (2020). Travel selfies on social networks, narcissism and the “attraction-shading effect.” Journal of Hospitality and Tourism Management, 43(January), 289–293. https://doi.org/10.1016/j.jhtm.2020.01.014
Claudia, M. (2010). Aspects of the youth travel demand. Annales Universitatis Apulensis Series Oeconomica, 12(2), 11–13.
Dinhopl, A., & Gretzel, U. (2016). Selfie-taking as touristic looking. Annals of Tourism Research, 57, 126–139. https://doi.org/10.1016/j.annals.2015.12.015
Donaire, J. A., Camprubí, R., & Galí, N. (2014). Tourist clusters from Flickr travel photography. Tourism Management Perspectives, 11, 26–33. https://doi.org/10.1016/j.tmp.2014.02.003
Du, D., Lew, A. A., & Ng, P. T. (2016). Tourism and Economic Growth. Journal of Travel Research, 55(4), 454–464. https://doi.org/10.1177/0047287514563167
Garlick, S. (2002). Revealing the Unseen: Tourism, Art and Photography. Cultural Studies, 16(2), 289–305. https://doi.org/10.1080/09502380110107599
Hall, C. M., & Mitchell, R. (2005). Gastronomic tourism - Comparing food and wine tourism experiences. In M. Novelli (Ed.), Niche Tourism: Contemporary issues, trends and cases. Elsevier Butterworth-Heinemann.
Heimtun, B., & Abelsen, B. (2012). The tourist experience and bonding. Current Issues in Tourism, 15(5), 425–439. https://doi.org/10.1080/13683500.2011.609275
Herbert, D. (2017). Literary places, tourism and the heritage experience. The Heritage Tourist Experience: Critical Essays, Volume Two, 28(2), 101–122. https://doi.org/10.4324/9781315239248-14
Hermawan, B., Salim, U., Rohman, F., & Rahayu, M. (2019). Making Borobudur a Buddhist Religious Tourist Destination: An Effort to Preserve Buddhist Temples in Indonesia. International Review of Social Research, 9(1), 71–77. https://doi.org/10.2478/irsr-2019-0008
Horak, S., & Weber, S. (2000). Youth Tourism in Europe: Problems and Prospects. Tourism Recreation Research, 25(3), 37–44. https://doi.org/10.1080/02508281.2000.11014923
Hose, T. A. (2005). Geotourism - Appreciating the deep time of landscapes. In M. Novelli (Ed.), Niche Tourism: Contemporary issues, trends and cases. Elsevier Butterworth-Heinemann.
Imanjaya, E., & Anggraini, S. N. (2022). Untuk Peziarah Film dan Wisatawan Film: Dampak Laskar Pelangi dan Ada Apa Dengan Cinta? 2 Kepada Ekonomi Lokal. Jurnal Film Economy, 1(September-December), 129–158. https://kafein.or.id/journal/index.php/filmeconomy/article/view/8
Jordan, C., & Jordan, I. C. (2014). Niche Markets and Their Lessons. In International Capital Markets: Law and Institutions. Ocford University Press. http://scholarship.law.georgetown.edu/ctls_papers/6http://ssrn.com/abstract=2439069http://scholarship.law.georgetown.edu/ctls_papers
Keputusan Presiden Republik Indonesia Nomor 1 Tahun 1992 tentang Pengelolaan Taman Wisata Candi Borobudur Dan Taman Wisata Candi Prambanan Serta Pengendalian Lingkungan Kawasannya.
Khoshnevis Yazdi, S., Homa Salehi, K., & Soheilzad, M. (2017). The relationship between tourism, foreign direct investment and economic growth: evidence from Iran. Current Issues in Tourism, 20(1), 15–26. https://doi.org/10.1080/13683500.2015.1046820
Kiatkawsin, K., & Han, H. (2017). Young travelers’ intention to behave pro-environmentally: Merging the value-belief-norm theory and the expectancy theory. Tourism Management, 59, 76–88. https://doi.org/10.1016/j.tourman.2016.06.018
Krippendorf, J. (1982). Towards new tourism policies. The importance of environmental and sociocultural factors. Tourism Management, 3(3), 135–148. https://doi.org/10.1016/0261-5177(82)90063-2
Laksmi, G. W., Ingkadijaya, R., Oktadiana, H., & Arafah, W. (2022). Netnography Study: Film-Induce Tourism Boom: Film Tourist Experience in Prayer House, Rhema Hills, Central Java. International Journal of Education, Business and Economics Research (IJEBER), 2(1), 34–52. https://ijeber.com
Lampiran III Indikasi Program Utama Lima Tahunan Arahan Pemanfaatan Ruang Kawasan Borobudur dan Sekitarnya Peraturan Presiden Republik Indonesia Nomor 58 Tahun 2014 tentang Rencana Tata Ruang Kawasan Borobudur dan Sekitarnya.
Lee, C., Richardson, S., Goh, E., & Presbury, R. (2024). Exploring the selfie and distracted gaze of the tourist experience through the lens of online photo-sharing: Where to from here? Journal of Vacation Marketing, 30(1), 3–20. https://doi.org/10.1177/13567667221113079
Lestari, D. A., Suhartanto, D., & Amalia, F. A. (2020). Pengaruh Pariwisata Film terhadap Minat Berkunjung: Penelitian Kasus Film “Ada Apa dengan Cinta 2.” Prosiding Industrial Research Workshop and National Seminar, 11(1), 1146–1151.
Lund, K. A. (2023). Co-Creating Nature: Tourist Photography as a Creative Performance. Humanities (Switzerland), 12(6). https://doi.org/10.3390/h12060141
Malhotra, N. K., & Birks, D. S. (2013). Marketing Research : An Applied Approach.
Meng, B., Ryu, H. B., Chua, B. L., & Han, H. (2020). Predictors of intention for continuing volunteer tourism activities among young tourists. Asia Pacific Journal of Tourism Research, 25(3), 261–273. https://doi.org/10.1080/10941665.2019.1692046
Mishra, A. (2018). Growth of Tourism and Its Impact on Gdp and Foreign Exchange Earnings. Jurnal Jetir, 5(3), 2014–2018.
Novelli, M. (2005). Niche Tourism: Contemporary issues, trends and cases (M. Novelli (ed.); 1 ed.). Elsevier Butterworth-Heinemann. https://doi.org/10.1016/B978-0-7506-6133-1.50012-3
Nurjannah, S. (2022). Sketch of Life Philosophy Thoughts in the Story of Fishermen and Turtles Storybook on the Reliefs of Borobudur Temple. International Proceedings of Nusantara Raya, 1(1), 313–315. https://doi.org/10.24090/nuraicon.v1i1.148
Odlin, D., & Benson-Rea, M. (2021). Market niches as dynamic, co-created resource domains. Industrial Marketing Management, 95(February), 29–40. https://doi.org/10.1016/j.indmarman.2021.03.008
Palmer, C., & Lester, J. A. (2005). Photographic tourism - Shooting the innocuous, making meaning of tourist photographic behaviour. In M. Novelli (Ed.), Niche Tourism: Contemporary issues, trends and cases (hal. 15–26). Elsevier Butterworth-Heinemann.
Peraturan Menteri Kebudayaan dan Pariwisata Nomor: PM.40/OT.001/MKP-2006.
Peraturan Menteri Pendidikan dan Kebudayaan Republik Indonesia Nomor 29 Tahun 2015 tentang Organisasi dan Tata Kerja Balai Konservasi Borobudur.
Peraturan Presiden Republik Indonesia Nomor 58 Tahun 2014 tentang Rencana Tata Ruang Kawasan Borobudur dan Sekitarnya.
Perpustakaan Balai Konservasi Borobudur. (n.d.). About Us. Perpustakaan Balai Konservasi Borobudur. https://perpusborobudur.kemdikbud.go.id/
Preambudi, A. (2019). Strategi Pengembangan Desa Sekitar Candi Borobudur Berdasarkan Tipologi Potensi Kepariwisataan. Jurnal SPACE, 1(2), 1–5. https://garuda.kemdikbud.go.id/documents/detail/1974121
Rahayu, E., Stovia, H., Hariyadi, B., & Widjatini, R. (2020). Local Community Involvement in the Tourism Development of Borobudur Temple. Solid State Technology, 63, 1403–1418.
Ren, N., Liao, Y. L., & Ye, X. Q. (2006). The Analysis of Mass Tourism and Alternative Tourism in Conception and Practice. Economic Geography, 26, 18–20.
Richards, G., & Wilson, J. (2005). Youth tourism - Finally coming of age? In M. Novelli (Ed.), Niche Tourism: Contemporary issues, trends and cases. Elsevier Butterworth-Heinemann.
Ritchie, B. (2005). Sport tourism – Small-scale sport event tourism: the changing dynamics of the New Zealand Masters Games. In M. Novelli (Ed.), Niche Tourism: Contemporary issues, trends and cases. Elsevier Butterworth-Heinemann.
Saikia, A. A., & Goswami, C. (2019). The concept of youth tourism as a distinct tourism market segment: A review of literature. Asian Journal of Multidimensional Research (AJMR), 8(5), 137. https://doi.org/10.5958/2278-4853.2019.00208.8
Santika, B., Hidayat, Y., & Komarudin. (2022). Sports Motivation in Participation of the 2020 Borobudur Matahon Running Event Using the Virtual Run Application. The International Conference of Sport for Development and Peace.
Sari, S. R. (2021). Buku Monograf: Desa Wisata Berbasis Eko-Humanis. http://doc-pak.undip.ac.id/id/eprint/6906/2/PEER REVIEW_2.pdf%0Ahttps://doc-pak.undip.ac.id/id/eprint/6906/1/DESA WISATA BERBASIS EKO HUMANIS %2B COVER.pdf
Scarles, C. (2013). The ethics of tourist photography: Tourists’ experiences of photographing locals in Peru. Environment and Planning D: Society and Space, 31(5), 897–917. https://doi.org/10.1068/d4511
Sekaran, U., & Bougie, R. (2016). Research Methods for Business: A Skill-Building Approach (7 (ed.)). John Wiley & Sons Ltd.
Shephard, G., & Evans, S. (2005). Adventure tourism – Hard decisions, soft options and home for tea: adventure on the hoof. In M. Novelli (Ed.), Niche Tourism: Contemporary issues, trends and cases2. Edward Elgar Publishing Limited.
Slak Valek, N., & Mura, P. (2023). Art and tourism – a systematic review of the literature. Tourism Review, 78(1), 273–290. https://doi.org/10.1108/TR-05-2022-0214
Sofield, T., & Lia, S. (2011). Tourism governance and sustainable national development in China: A macro-level synthesis. Journal of Sustainable Tourism, 19(4–5), 501–534. https://doi.org/10.1080/09669582.2011.571693
Sumantri, D. I. G., Raihan, M., Setiawan, P., & Harto, A. B. (2019). The Magnificent Pilgrimage Route of Borobudur. Abstracts of the ICA, 1(July 2019), 1–1. https://doi.org/10.5194/ica-abs-1-355-2019
Thullah, A., & Abdulai Jalloh, S. (2021). A Review of the Economic, Social and Environmental Impacts of Tourism Development. American Journal of Theoretical and Applied Business, 7(2), 39. https://doi.org/10.11648/j.ajtab.20210702.12
Trauer, B. (2006). Conceptualizing special interest tourism - Frameworks for analysis. Tourism Management, 27(2), 183–200. https://doi.org/10.1016/j.tourman.2004.10.004
Tugcu, C. T. (2014). Tourism and economic growth nexus revisited: A panel causality analysis for the case of the Mediterranean Region. Tourism Management, 42, 207–212. https://doi.org/10.1016/j.tourman.2013.12.007
UNWTO. (2011). Tourism 2020 Vision Volum 7: Global Forcasts and Profiles of Market Segments. In UNWTO. https://doi.org/10.1525/9780520322844
Volvok, I. (2020). Niche Market. Rezekne Academy of Technologies. https://doi.org/10.21608/ejsc.2021.226307
Wearing, S. L. (2001). Volunteer Tourism Experiences that Make A Difference. In Journal of Chemical Information and Modeling (Vol. 53, Nomor 9). CABI Publishing. https://doi.org/10.1017/CBO9781107415324.004
Wearing, S., & McGehee, N. G. (2013). Volunteer tourism: A review. Tourism Management, 38, 120–130. https://doi.org/10.1016/j.tourman.2013.03.002
Wibowo, L. A., Ridwanudin, O., & Rinaldi, A. R. (2019). Volunteer Tourism Experience in Friends of The National Parks Foundation. 3rd International Seminar on Tourism (ISOT 2018), 259, 238–242. https://doi.org/10.2991/isot-18.2019.53
Wickens, E. (2005). Cultural heritage tourism – Being, not looking: beyond the tourism brochure of Greece. In Niche Tourism: Contemporary issues, trends and cases. Elsevier Butterworth-Heinemann.
WTO. (2001). Tourism 2020 Vision Vol. 7 Global Forecast and Profiles of Market Segments. In UNwto. unwto. https://doi.org/10.18111/9789284404667
Yunanda, I., Praptiwi, N. Y., Damayanti, A. E., & Nurhadi, N. (2018). Pengembangan ekowisata berbasis evolusi bentanglahan Danau Purba Borobudur kala pleistosen akhir di kawasan Borobudur. Geomedia: Majalah Ilmiah dan Informasi Kegeografian, 16(1), 37–49. https://doi.org/10.21831/gm.v16i1.20991
Zhang, X., & Zhang, H. (2013). Study on managing the environment under mass tourism. Proceedings of 2013 6th International Conference on Information Management, Innovation Management and Industrial Engineering, ICIII 2013, 3, 193–196. https://doi.org/10.1109/ICIII.2013.6703546
