THE IDENTIFICATION OF RACISM IN INTERNET MEME COMIC AT 9GAG.COM

Authors

  • Gusti Ngurah Adi Kusuma .
  • Drs. I Wayan Suarnajaya,MA., Ph.D. .
  • Ni Komang Arie Suwastini, S.Pd,M.Hum. .

DOI:

https://doi.org/10.23887/jpbi.v4i2.8703

Abstract

Kajian ini bertujuan untuk menyelidiki isu-isu rasisme yang terkandung di dalam internet meme komik di 9gag.com melalui analisis tekstual menggunakan teori mythology dari Barthes. kajian ini juga difokuskan untuk menggali tujuan yang di miliki oleh internet meme di 9gag.com. dari hasil kajian ini ditemukan bahwa ada 56 meme yang teridentifikasi sebagai meme yang rasist dalam periode yang sudah di tentukan yaitu pada bulan Maret sampai dengan Mei 2106. Dari data, ditemukan bahwa, meme yang terkumpul bisa di bagi menjadi tiga klasifikasi besar yaitu rasis meme dengan isu politik, rasis meme dengan isu etnis dan rasis meme dengan isu agama. Dalam rasis meme dengan isu politic, bisa di bagi menjadi dua yaitu meme dengan isu politic mendukung pencalonan Donald Trump. dan meme dengan isu politik menolak pencalonan Donald Trump. dalam rasis memedengan isu etnik, dapat di bagi menjadi rasis meme dengan isu etnik menolak orang-orang asia, rasis meme dengan isu etnik menolak orang-orang kulit putih, rasis meme dengan isu etnik mendukung orang-orang kulit putih dan rasis meme dengan isu etnik menolak orang-orang Afro-American. Di dalam rasis meme dengan isu agama, meme itu terdiri dari rasis meme dengan isu agama terkait dengan anti islam.
Kata Kunci : internet meme komik, teori mythology oleh Barthes, rasisme, myth.

This present study was aimed at investigating racism issues signified in internet meme comic at 9gag.com through textual analysis using Barthes’s theory of mythology. This study also focused to discover the purpose conveyed by the internet meme comic at 9gag.com. The subject of this study was the internet meme comic at 9gag.com¬. It was found that there were 56 meme indicated as racist meme in the period of study that was from March to May 2016. From the data, it found that the meme collected could be divided into three major classifications that were racial meme with political issues, racial meme with ethnicity issues, and racial meme with religious issues. In racial meme with political issues, it could be divided into two that is meme with political issues supporting Donald Trump’s candidacy and meme with political issues against Donald Trump’s candidacy. In racial meme with ethnicity issues, it could be divided into racial meme with ethnicity issues against Asian people, racial meme with ethnicity issues against white people, racial meme with ethnicity issues supporting white people, and racial meme with ethnicity issues against Afro-American people. In racial meme with religion issues, it was consisted racial meme with religion issues related to anti-Islam.
keyword : Key words: internet meme comic, Barthes theory of mythology, racism, myth.

Published

2016-11-02

Issue

Vol. 4 No. 2 (2016): November

Section

Articles

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